Michael
Starkweather
BIO
Boston-based designer.
I build brands. Sometimes other things.
Senior Brand Designer at Torq.
CONTACT
In the Era of AI, Escape
the Sea of Sameness
In the Era of AI, Escape
the Sea of Sameness
THOUGHT
THOUGHT
Feb. 27, 2026
Feb. 27, 2026
Feb. 27, 2026
When everyone can make anything, you need to be making something new. You cannot build the next big thing without winning mental availability.
When everyone can make anything, you need to be making something new. You cannot build the next big thing without winning mental availability.