Michael
Starkweather
BIO
Boston-based designer.
I build startup brands and make cool stuff.
Currently a brand designer at Torq.
Brand Designer, Web Designer, Motion Designer
CONTACT
Why Making "Cool Shit" is
Actually Really Strategic
Why Making "Cool Shit" is
Actually Really Strategic
Why Making "Cool Shit" is
Actually Really Strategic
THOUGHT
THOUGHT
11.06.2025
11.06.2025
11.06.2025
Sometimes, to build a world-class, enterprise
brand, you really just need to be focused
on making cool shit.
Sometimes, to build a world-class, enterprise
brand, you really just need to be focused
on making cool shit.
Cool Shit, On Purpose —
Making Taste Scalable
Cool Shit, On Purpose —
Making Taste Scalable
Cool Shit, On Purpose —
Making Taste Scalable
THOUGHT
THOUGHT
11.06.2025
11.06.2025
11.06.2025
How good taste becomes brand memory
by turning opinions into patterns,
and patterns into work people recognize.
How good taste becomes brand memory
by turning opinions into patterns,
and patterns into work people recognize.